When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge...
Email marketing has long become its own separate branch of marketing. With email being used for decades, it’s really difficult to stand...
Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it....
Abbas Makhdum, a Senior Director of Product Marketing for Oracle Marketing, agrees with The CDP Institute’s definition of what a...
