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Safe & chic is the premier destination for clean & cruelty free beauty. We offer you an elite shopping experience with more than 1600 products and over 100 brands and counting. Find an extensive selection of beauty, skincare and hair products that are environmentally safe and never tested on animals.

OUR VISION – SAFE & CHIC ® fills a critical void in the marketplace: Eco-chic customers searching for healthy beauty products often review multiple sources to discern which brands are safe. We’ve transformed the industry by making cosmetics and healthy skincare care products easy to research and convenient to purchase.

WHAT WE DO – Every product sold at SAFE & CHIC ® is free of parabens and other dangerous chemicals found in most mainstream products. We have thoroughly researched thousands of products for safety and effectiveness; including running them through the Think Dirty, Good Guide and EWG Skin Deep database to ensure our commitment to quality.

SAFE & CHIC ® makes it easier for customers who want to look beautiful while staying healthy using safer beauty products. You’ll never have to compromise beauty for safety.


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